ISS was interested in the potential of podcasts to communicate engaging content. However, there was a perception that the medium required substantial investment for its creation and distribution.
In response to this, I took the initiative to design and develop a user-friendly podcast web app, enabling seamless listening experiences from the comfort of one’s home, while on the move, or even at the office. Moreover, I played a pivotal role in advising the UK marketing team members on optimal interview recording techniques. In addition, I skilfully undertook the responsibility of editing the podcasts, ensuring top-notch quality, and carefully curated and sourced captivating intro music for each podcast series.
Through my efforts, the podcast web app became a powerful tool for reaching and engaging with the target audience while efficiently managing costs and resources.
Have a listen to some of the episodes yourself.