Building upon a core set of illustrations that were already integrated into the company’s brand identity, I took on the task of expanding them. The goal was to create a comprehensive collection of illustrations that truly reflected the rich cultural diversity of our workforce both in the UK and on a global scale.
As the demand for these new characters surged, I took the initiative and developed a user-friendly web-based tool. This innovative platform enabled creatives from over 40 countries worldwide to effortlessly design and download personalised brand characters, empowering them to seamlessly incorporate these assets into their own design projects.
Infographic example
Gender pay report. View full image
Booklet example
Workplace apprenticeships guide
People Maker tool
Give it a go: you can mix and match your own characters.
Workplace posters
A selection of A4 posters used for internal communications.
Business sector avatars
Business sector avatars that represent a culturally rich and diverse workforce.
Employee application: myISS
An early version of the award-winning web app, designed for frontline colleagues to access information and business systems.
Read more about myISS.